Undeniably in the top 3 of South Africa’s next generation of hip-hop superstars, Shane Eagle carved his own lane when he dropped his debut album Yellow almost a year ago. First introduced to us through reality-tv show The Hustle, the rapper surprised many when he left fellow rapper JR’s record label Feel Good Music, to go it on his own. His debut, Yellow, went on to amass over two million streams, cementing his position as the future of hip-hop.
Following the announcement of the Yellow tour at the end of last year, the SAMA Best Hip-Hop Album winner recently launched the Yellow merch line at Kulture Kollective gallery in Braamfontein.
We caught up with Shane Eagle and his manager Vaughn for a quick Q&A on the strategy behind the merch and most importantly, if we can expect any new music in the near future;
Shane: Merch is important because it adds a layer to the way people can rock with me. We’ve created an environment which is organic, real and uninfluenced, so adding merch to our offering as another way to show you’re part of the Eagle family is powerful. Its also really cool for people to get some exclusive attire.
Vaughn: We will be hitting all the cities that we are performing in, so we are looking at DBN, PE, JHB and PTA next.
Shane: We’re working on something crazy. I’m always making new music and there is something special loading. You will know soon enough.
Its great to know that Shane is working on something special, and we’re excited to see how Eagle Entertainment approaches his sophomore phase of Eagle’s career. These are exciting times for hip-hop.
Stills as shot by @Long.Live.Marcus (Instagram)