Sneaker Exchange X Sneakerness: Joburg Gets Double Dose Of Sneaker Culture!

Sneakerhead: “A person with background knowledge of sneakers who collects limited, rare, OG, or flat out exclusive kicks. Willing to camp out and face lines that wind around blocks for a pair of once in a lifetime exclusives.” – Urban Dictionary

That may be the text book definition of someone you’d expect to see at Sneaker Exchange, South Africa’s biggest sneaker trading event or at Sneakerness, a European sneaker convention but as a staple for casual fashion, sneakers have transcended age, race, class and gendered boundaries. Although sneaker culture proliferated in part with the growth of Hip-Hop, sneakers appeal to millions of people beyond urban youth culture.

In November, Joburg is host to two of the biggest sneaker events in Africa and Europe. Firstly on Saturday the 4th, Zaid Osman and Tebogo Mogola bring you Sneaker Exchange, the biggest sneaker event in Africa. Expect local and international vendors selling everything from sneakers, clothing, accessories and some of the hottest sneakers you haven’t seen locally. As per tradition, the event closes off with a massive after-party featuring Cassper Nyovest, YoungstaCpt, Nadia Nakai, Frank Casino and J Molley on the line-up.

From 11 to 15th November, Sneakerness, a sneaker convention hosted across multiple cities in Europe, brings you limited edition merchandise, a series of workshops, street art, music, brand launches and speakers from some of the world’s top street culture brands. You can trade sneakers and clothing with private sellers and collectors from all over the world. A first for South Africa, expect anything from collector’s items to the latest drops in urban youth culture from an event thats been to Zurich, Amsterdam, Berlin, Moscow, and Paris amongst other cities.

For Sneaker Exchange, go here and for Sneakerness, go here.


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