The Hip Hop Effect Doccie Series Premieres On BET Africa

SA Hip-Hop hasn’t always been the urban cultural authority it is today, in the mid 80s, Black Noise and Prophets of Da City helped birth a South African version of the American genre that would go on to impact the youth of this country in ways they never would’ve imagined. A decade or so later, at the 2001 South African Music Awards, Zwai Bala controversially won Best Rap Song for a gospel song, that’s how far the culture has come;

Two years later, on Amu’s Attention Remix, Mr Selwyn rapped “Finally dropping an album but no one will buy it, what about ikwaito? Wanna try it? Yeah.. but fuck it, I don’t like it, Noma i-hip-hop inama flops I will stick to it, call me stupid”. It was not until mega group Skwatta Kamp, that the genre truly connected with the youthful masses in South African townships. From the early 2000s, it has Hip-Hop over 15 years to attain the authoritative position it holds in todays urban culture.

Motivated by the sheer scale of hip-hop’s influence on many, over a 4 month period of grind & hustle, Where Is The Beef Media set out to produce a themed documentary series to share the journey of South African hip-hop from its origins 31 years ago, to its present day dominance with the world. Some of the themes are Word Is Born, Fight The Power, Breaking Into The Industry, and The People Speak.

From tonight at 21h00, BET Africa will air a weekly 10-part documentary series tracing the birth of South African Hip-Hop from its formative years, to the massive culture it is today. The doccie will also look at the defining moments in the genre, including archival material, music videos and newly shot footage.

Over the next 10 weeks, you can expect first-hand accounts from some of the pioneers of the culture, from the likes of Slikour (Skwatta Kamp & SlikourOnLife), Ready D (Legendary DJ & Prophets of the City), to artists Amu, Proverb, Zubz, Shameema and Mr Selwyn representing what it meant to be an artist at the time.

Behind the scenes, we have Lee Kasumba (former YFM DJ), Thabiso Khati (former Cashtime Life CEO), Sipho Sithole (Native Rhythms), and Bob Mabena (Radio DJ) take us through the business of Hip-Hop at the time and what it all meant. For a look at modern day Hip-Hop, the doccie features artists Kwesta, Priddy Ugly, Gigi Lamayne, Reason and DJs C-Live and Switch.

“The audience will get to appreciate the Journey of S.A. Hip Hop. It’s been 31 years since S.A Hip Hop came on the cultural scene and the people need to respect the pioneers who lead the way” says director Enzo Slaghuis.


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